Entrepreneurial Real Estate Investments



Founded in 2013, Mayfair is a real estate owner-operator which seeks value-add investments and long-term asset appreciation of all asset classes. Florida and other southeastern states are the firm's main focus areas, with a proclivity towards emerging and gentrifying markets with excellent transportation access. Migration growth and business-friendly climates play a central role in firm investments and market selections.

The firm is led by Jonathan More, Mayfair's principal with 17 years of experience in real estate finance, investments and asset management. Jonathan has been involved with 135 investment/financing/leasing transactions in his career totaling $3.2 billion in transaction volume. Deal size targets are $5MM - $50MM, though larger transactions will be considered. The firm's core investments have centered around value-add, mixed-use properties offering in-place yield with the opportunity to grow property yield and value through strategic capital investment.



Mayfair is primarily focused on select growth markets with a bias towards business-friendly climates, including:

  • Florida

  • Texas

  • Colorado

  • Utah

  • Tennessee

  • New York



Mayfair recently acquired Ortega Village, an 82-unit garden-style multifamily property located directly across from the Naval Air Station in Jacksonville, FL. The property was tied up 4 days after being shown the off-market opportunity. Excellent in-place cash flow with upside at an attractive acquisition price per door. Mayfair owns property down the street and felt confident the in-place Ortega rents could be substantively increased with hands-on management and smart capital investment. 

The Jacksonville market itself continues to thrive from migration growth and was only marginally affected by the COVID-19 epidemic. Market multifamily rents continue to grow on Jacksonville's west side and the future outlook remains very positive. Mayfair is keen on investing further capital in the Jacksonville area. 

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Our Office:

7215 NE 4th Avenue

Unit 101

Miami, FL 33138


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